8 Ways We Move     From Idea to Launch.

Concept Development

Great products start before the brief. We spot unarticulated consumer needs using global market exposure and deep technical knowledge to build concepts that are differentiated and ahead of the curve.

• Global market exposure
• Consumer need identification
• Differentiated concept briefs

Claim Support & Substantiation

Superior, differentiated claims for label and advertising. We also create award-winning product demo kits that make efficacy visible for your sales and marketing teams.

• Label & advertising claims
• Award-winning demo kits
• Efficacy communication

Formulation Development & Product Design

This is our core. Signature formulations you can own. We design how it looks, feels, smells, and interacts — delighting consumers while staying true to your brand identity. Our proprietary techniques let us quickly benchmark any aesthetic and deliver a better, more cost-effective formula.

• Multifunctional Sunscreens
• Asian Textures & Aesthetics
• Microbiome Skincare
• Naturals / Organic / ISO 16128
• Face Masks & Novel Delivery
• Low CO2 & Low H2O Footprint
• Hair & Scalp Care
• Infant & Sensitive Skin

SkInsight Testing Centre

Pre-proof-of-principle testing to give you a head-start before you invest in large clinical studies.

• Pre-POP testing
• Mexameter & Corneometer
• TEWL measurement
• Objective imaging

Consumer & Sensory Science

The best data is when everything agrees-instrumental, visual, expert, and self-assessment data for a complete picture of product performance.

• Instrumental testing
• Visual & objective imaging
• Expert descriptive scales
• Consumer in-use studies

New Product Development — End-to-End

We facilitate flawless execution from lab to launch: Formulation & Product Design through Pre-POP Studies, Clinical & Safety, Consumer In-Use, Packaging, Stability, Regulatory Clearance, IP, Specs, Scale-up, and Production Start-up.

• Full NPD pipeline
• Regulatory clearance
• IP & right-to-market
• Lab & pilot scale-up

Technology Scouting & Platform Development

We fill your technology white spaces. Searching emerging ingredients, packaging, delivery systems, devices, and processes through our global network of Friends of Formulae 8.

• Emerging ingredient scouting
• Delivery system innovation
• Global supplier network
• White space mapping

Education, Mentoring & Expert Program

We build capability inside your team. From cosmetics science fundamentals to advanced formulation masterclasses — including Formulas that Delight, Emulsion Technologies, Rheology Modifiers, and Technical Data that Lie: How to Spot the B.S. Custom training programs - one-on-one coaching/mentoring, group workshops, online webinars.

• Cosmetics science fundamentals
• Advanced masterclasses
• In-house team training
• Expert mentoring